The Henderson Vision mission is twofold. The first is to support downtown area businesses in ways that contribute to their success. The main focus is creating and maintaining a fund to be used by downtown area businesses for improvements that contribute to the beatification and vitality of our city center.

The second mission of The Henderson Vision is to empower the Henderson community by inspiring collective action to address challenges through knowledge-based solutions that create wealth and opportunities for all. Since we recognize the importance of branding in community development, our aim is to build a stronger, more unified community that can shift the narrative and claim it as our own.